Numbers You Can
Actually Act On.
Reconciled books are the input, not the output. A monthly pack, a dashboard and a rolling cash forecast that answer the questions you were going to ask anyway.
Sales grew, but refunds grew faster — almost all of it in one product line. Both channels otherwise held their margin. Worth a look before the next reorder.
Sample Pack
What Arrives Every Month
Four views from a sample pack. The figures are illustrative; the format is the real one.
| Line | This Month | Last Month | Change |
|---|---|---|---|
| Gross Sales | $452,300 | $431,900 | +4.7% |
| Refunds | −$39,700 | −$33,100 | +19.9% |
| Cost of Goods Sold | −$240,200 | −$223,500 | +7.5% |
| Gross Profit | $172,400 | $175,300 | −1.7% |
Commentary
Sales grew, gross profit did not. Refunds rose faster than sales, concentrated in one product line — worth a look before the next reorder.
| Measure | Shopify | Amazon |
|---|---|---|
| Contribution Margin | 34.2% | 22.8% |
| Platform Fee Rate | 3.1% | 31.4% |
| Refund Rate | 6.2% | 11.0% |
| Inventory Days on Hand | 68 days, combined | |
Commentary
The same products earn very differently by channel. Amazon carries fulfillment in its fee rate, which is why contribution margin is the fair comparison.
| Next 13 Weeks | Amount |
|---|---|
| Opening Cash | $186,300 |
| Expected Receipts | $548,000 |
| Expected Payments | −$497,000 |
| Inventory Order, Week 6 | −$120,000 |
| Lowest Point, Week 7 | $61,900 |
Commentary
Cash stays positive, but the reorder in week six takes it to its lowest point the week after. Timing the order a week later would help.
| Line | Budget | Actual | Variance |
|---|---|---|---|
| Gross Sales | $440,000 | $452,300 | +$12,300 |
| Advertising | $52,000 | $61,400 | −$9,400 |
| Gross Profit | $180,000 | $172,400 | −$7,600 |
Commentary
Ahead on sales, behind on profit. Advertising overspent by 18% for 3% more sales than planned — the variance that matters this month.
What You Get
Four Things, Every Month
Monthly Management Pack
- Profit and loss, balance sheet and cash flow
- Written commentary on what moved and why
- Comparatives against prior period and prior year
- Issued on a fixed date, in the same format every time
KPI Dashboard
- Contribution margin by channel and by SKU
- Inputs for customer acquisition cost and lifetime value
- Inventory turns and days on hand
- The four or five numbers you actually steer by
13-Week Cash Flow Forecast →
- Rolling weekly view, updated each month
- Receivables and payables timed realistically
- Platform reserve release modeled in
- Scenario view for an inventory order or a hiring decision
Budget Versus Actual
- Variance by line with a written explanation
- Early warning where a line is trending wrong
- Reforecast when the plan stops matching reality
- Board-ready or bank-ready when you need it
Why It Matters
Reporting Is Only as Good as the Books Underneath It
A dashboard built on unreconciled books produces confident, well-designed, incorrect answers. That is worse than no dashboard, because you act on it.
This is why reporting is never sold on its own here. The bookkeeping is fixed first, the settlements are decomposed, inventory sits where it belongs — and only then does a margin figure mean anything. If someone offers you a dashboard without asking when your accounts were last reconciled, that should tell you something.
Pricing
Added to Any Monthly Tier
What Is Already Included
Every monthly bookkeeping tier includes a profit and loss, balance sheet and cash flow statement as standard. The pack adds written commentary, comparatives and variance analysis — the interpretation rather than the output.
Questions
Reporting, Specifically
Can We Get Reporting Without the Bookkeeping?
No, and that is deliberate. We cannot stand behind analysis built on books we have not reconciled. If your books are kept elsewhere and kept well, start with the free diagnostic and we will tell you honestly whether they are ready.
What Format Does the Pack Arrive In?
A PDF pack plus the underlying spreadsheet, so you can take the numbers apart if you want to. Dashboards are built in the tool you already use where possible, including saved searches and report definitions you already have in NetSuite, Sage Intacct or Business Central.
Is This Fractional CFO Work?
No. We prepare and explain the numbers. Deciding what to do about them is advisory work, and we would rather point you to someone qualified than pretend otherwise.
How Quickly After Month-End?
Within the first ten business days, on a fixed date agreed with you. A pack that arrives three weeks late is a history lesson, not a management tool.
Also Available
The Rest of the Back Office
Start With the Diagnostic
Read-only access, 48 hours, a written report. No charge and no obligation.
Request Your Free Diagnostic